The World of Corporate Venturing
In a candid interview with Mike Johnson, former CEO of Castrol, Clareo partners Peter Bryant and Scott Bowman explore the innovation strategy that made Castrol a leader in its industry. As Mike said, "The future is already here...Corporate venturing allows us to jump-start innovation and reinvent Castrol to succeed in this new reality." This article provides an outline for the processes that Castrol used that are applicable to any company.
Read the Interview (PDF)